Marketing Communication
Positioning, Employee Benefit Campaign, Social Media Campaign and Mass Media campaigning, Blogger/Vlogger activation.
Development and implementation of a national campaign to encourage the Dutch to do more
about their financial health. Rolled out in four theme-based flights that resulted in native
articles and interviews, social posts and a campaign website. Also working closely with Telegraaf Media Group which has let to social ambassadors coverage and great articles in the newspapers:
